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We’ve touched on animation styles before but for this blog post, let’s run down a more detailed and thorough list and explore each one.
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If you’re planning on creating your own animated video, it would help to explore all the styles out there and pick the right one for your story or message.
Just as with most artforms (like music, writing, etc) each animation style has strengths and weaknesses and specific applications where it really shines.
It was incredibly tedious and required specialized drawing skills, and an understanding of how the hundreds of individual drawings would create the desired effect of motion and life.
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The Walt Disney company pioneered the artform and brought it firmly into mainstream cinema, winning awards previously earned by big-budget live-action Hollywood movies.
Note that the iconic 2D look of animation can also be recreated using software as well, but the look and feel remains the same as the old classic cartoons.
Traditional cartoons were in two dimensions, drawn on flat paper, even though they usually depicted a more natural 3-dimensional world like the one we live in, albeit heavily stylized.
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This is why there’s the distinction for 3-D animation, because here the animators use computers to create entire 3-dimensional worlds from scratch.
A character in 3-D can be rotated and manipulated the same way you would manipulate a toy figure in your hands in real life.
A quick way to understand this is that Disney’s Lion King (1994) was hand-drawn traditional 2-D animation, while Pixar’s Wall-E (2008) is an example of 3-D animation.
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It’s got a wide range of uses and applications apart from entertainment. It’s used in motion picture special effects, advertising, video games, and much more– too many to list, in fact.
In the world of business, it’s especially useful in the medical industry, architecture, engineering, and for training employees to use specialized equipment in many technical fields.
Apart from movies and modern cartoons, probably the most common applications for 3-D are in the video game industry, where just about every product renders worlds in detailed 3-D.
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They’re also a huge part of the motion picture industry with special effects, having slowly taken over practical effects using scale models and real-world stunts.
It’s important to understand that Typographic animation isn’t just shots of text, but the text itself is animated, moving, changing size and perspective, etc.
The animation is focused on emphasizing the important words and adding that flair and liveliness to the script / voiceover, as you can see in the example.
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Other elements might also be included, but the focus is very much primarily on the text, with other elements taking a backseat.
Stop-motion is when the animated elements aren’t drawn or rendered by computer, rather, the subjects are real physical objects that are basically photographed repeatedly with tiny incremental changes between each still frame.
Just like regular animation, the magic happens when you take all these frames and play them like a video and you get motion and movement.
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Examples include the hit TV show Wallace and Grommit (which uses claymation, more on that next), and the satirical Adult Swim show Robot Chicken, which uses toys and action figures.
The models are hand-molded and manipulated, often using armature wire as a “skeleton” to keep the model rigid where it needs to be.
Probably the best examples of claymation would be the work of Nick Park and Aardman Animations, creators of Wallace and Gromit, Chicken Run and Shaun the Sheep.
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Whiteboard animation is what it sounds like: a hand drawing simple images and text on a plain white board, just like the real-life version.
It’s unusually attention-grabbing and effective at breaking down and conveying a lot of information without getting overwhelming to the viewer, and the message stays fresh in their memory.
But suffice it to say, Japanese entertainment pioneered in comics and animation from as early as the 1970s onwards, with a distinctive style unique to their culture and audience.
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It was also notably often aimed at a more mature and adult audience, not “just for kids” compared to comics and cartoons in the rest of the world.
There are many lesser-known styles of animation that most novices are unaware of, but they deserve a place on our list too. Here are just a few:
The most famous examples of this are the motion picture Who Framed Roger Rabbit and the music video for Paula Abdul’s Opposites Attract.
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As a result, Trey Parker and Matt Stone could create episodes that dealt with ongoing current events while they were still fresh in the news.
Rotoscoping is a form of animation that blends drawn art with film. Essentially it’s drawing or painting over existing film footage to combine live action film with art.
The film adaptation of the Philip K Dick novel A Scanner Darkly is probably the best mainstream example of this unique style:
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It’s arguably the only form of animation that can be done live in real time, although it also can be done the more traditional way, taking multiple shots to create a sequence.
It’s not a very common form of animation but mesmerizing and graceful in a way that’s hard to describe. Consider the example below:
Basically, it’s a mechanical setup where physical objects are manipulated (usually spun on a mechanism like a disk or carousel) and sometimes viewed through slits.
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It’s pretty much what it sounds like, you draw on the edges of a book and then “flip” through them rapidly, creating the illusion of motion in the images.
While it’s not really used in any commercial application, it’s a fun way to dip your toe into animation because anyone can do it with little time.
This was by no means an exhaustive list of every animation style ever attempted, but a good introduction to the most popular styles out there.
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Like the different genres and styles of music, there’s a dazzling variety and each and every one of them has their own unique advantages and strengths.
And just like any artform, none of these styles are “better” than others, it’s all in how the artist visualizes and uses them for their message.The power of animation is that it’s not limited by reality. It gives you the freedom to find the best ways to communicate a message and engage an audience, with the only limit being your imagination.
It’s this freedom that makes animation such an effective tool for video marketing. It gives it the flexibility to handle any task – whether it’s fun and shareable films for social media or an explainer video showing the workings of a turbojet engine.
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But this creative freedom also poses a challenge. With so many different styles and types of animation to choose from – how do you know which one to use? This guide aims to give you the information that you need to make informed decisions.
We will take a look at the most common methods used to make animated marketing videos while also taking a peek at some of the lesser-known styles that are out there:
This is one of the most common styles used for marketing videos. Images are created using computer software that uses vectors to easily animate shapes. Images can be modified and moved with the software automatically interpolating and updating the animation.
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It’s an animation style that produces smooth, crisp and dynamic 2D visuals. It’s particularly good for simple storytelling animations and anything where you’re looking for a quick and accessible way to communicate an idea.
Along with its versatility, a major benefit of 2D vector animation is its cost-effectiveness. It’s a much more streamlined process than 3D animations – offering a fast and simple way to quickly turn concepts into videos that get results.
This is the traditional way that animations were created – before digital tools changed everything. It’s that classic hand-drawn look of the old Disney movies with each animated element being drawn by an artist.
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It’s a personal touch that can add a warmth and character to the visuals that’s hard to recreate digitally. It’s especially good at anything character-based and for videos aiming to build empathy and engagement.
The hand-drawn nature of traditional animation has made it a slow and costly option in the past. Technology has helped to reduce this issue with digital tools being used for tasks such as colouring to recreate the same feel with a much faster process.
Also known as GGI (Computer Generated Imagery), this has replaced traditional hand-drawn animation as the most common format for animated movies. It’s similar to 2D vector animation but instead of a flat image, you are using 3D objects – characters, props and locations.
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Once these have been digitally created, animations can be quickly created with software interpolating the movements between each frame. The most common style it’s associated with is that of Pixar movies such as Toy Story and The Incredibles.
But as techniques and technology advances,
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