Dubai, 12 March 2016— and CJ Better Life for Girls today signed a partnership agreement that will bring the cartoon character to the fight for girls’ education.
During the signing ceremony at the 2016 Global Education Skills Forum in Dubai, Sang Gill (Tschaik) Lee, Executive Vice President for CJ E&M said the pre-school animation series will be a global effort to support girls’ education with a great story. “Rainbow Ruby follows a six-year old girl named Ruby as she transports to Rainbow Village where her toys come alive. Throughout the series Ruby experiences different professions, introducing preschool girls to the concept of a dream job, letting them imagine how their jobs can improve their lives in the future.”
The partnership builds on the “Better Life for Girls” campaign, launched in November 2014 by CJ E&M and , which aims to help address the lack of access to quality education faced by girls in developing regions.
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“Global research convincingly shows that girls’ education – a right in itself - is the most powerful breakthrough strategy for unlocking progress across all the development goals, from health to jobs, with positive repercussions across generations, ” said Director-General Irina Bokova. “In partnership with CJ Group, we expect to change perceptions from the youngest age to show that girls can have the same aspirations and dreams as boys, and should have access to a full cycle of quality education.”
This is first time that joins a global partnership centered on an animation based character for its key initiative. Rainbow Ruby aims to help empower young girls to dream big and look to a bright future. The animation series also brings awareness to the harsh reality that girls and young women in many developing regions may face because of their lack of education, preventing them from reaching their full potential and in turn, hindering economic growth and social progress.
In addition, a share of the sales from Rainbow Ruby character products will be contributed to ’s global fund for promoting girls’ right to education. CJ E&M will also work with to develop Edu-tainment apps and virtual reality content that aim to further the advancement of girls’ education globally, utilizing the digital assets from the CGI animation series. Rainbow Ruby is the first original global animation series by CJ E&M, Asia's leading content and media company, as a co-production project with China Entertainment.Hannah Roza a recent graduate of Miami Dade College’s (MDC) Miami Animation & Gaming International Complex () is the latest student to see her work featured on the screens of ViacomCBS’ Nickelodeon and Nick Jr. television networks across Latin America and the United States. Her animated, short film A Lesson in , captivated her mentors with its original and inspiring theme that places a character with hearing and speech impairments at the forefront of the story. The film was broadcast last month in the networks’ Spanish and Portuguese feeds.
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“So much goes into making just two minutes of an animated short! I had known that producing animated films was a long and labor-intensive process, but experiencing it firsthand really opened my eyes to just how much work goes into this kind of a production, ” Roza said. “The mentorship with Nickelodeon gave me an even deeper understanding and respect for this industry and the people who work within it.”
Roza, 26, was already a graduate of the University of Florida (UF), where she earned a Bachelor of Science in Advertising, when she decided to come to , the state-of-the-art animation and gaming facility at MDC’s Wolfson Campus, to pursue a degree in 2019. “I have been an artist my whole life and always had a love for animation. Digital Arts and Sciences was my minor at UF, ” she said.
, which served as her capstone project, was Roza’s original idea, which evolved from a concept about a non-speaking adventurer named Eirie and a al quetzal she was traveling with. In 2.22 minutes,
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Tells the story of Luna, a young witch who wants to attend school. Hard of hearing and unable to speak, she communicates through sign language, which can be a problem as, in her world, can only be performed through speech. Such is the case until Quetzal, her familiar spirit, teaches her to believe in herself and inspires her to try her own way to perform .
For almost ten months, Roza developed and produced the final version of the film along with a team of 20 students and professors. The process, which took place during the confinement period last year, was intricate as it involved sign language in English, Portuguese and Spanish. It required sign language interpreters to send in videos based on the film’s script to the animators, who then replicated the hand movements. It took many hand designs until it was finally right. “It was challenging to work during the pandemic doing all the work online, ” she said. “Lacking in-person interaction, made the process longer.” The project was the first produced at having a lead character with a disability.
Will into a full series, based on the positive feedback received. After graduation, she would like to work as a storyboard artist for an animation company and to continue to raise the profile of characters in underrepresented groups. “It was incredibly rewarding to see how the short was received, especially from members of the Deaf Community. The people who helped us with the sign language were so enthusiastic about
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And seeing sign language animated in a 2D medium, ” she said. “It made me realize just how important this kind of representation is, and I want to continue incorporating even more underrepresented groups in the projects I do.”
Roza and her team were mentored and guided by MDC faculty and professionals from ViacomCBS Networks Americas (parent company of Nickelodeon and Nick Jr.) through a partnership with to mentor students and showcase their best work.
ACCESS4ALL, is a digital application that allows users to access the world of entertainment through multimedia accessibility elements such as Sign Language (LSM, Mexico), Audio Description (AD) and Spanish Subtitles and enjoy digital entertainment like the animated film “A Lesson in ,” produced at by students enrolled in the animation program. Through the use of the Access4All application, users will be able to obtain the audio description, the subtitling for the deaf and / or the version in Mexican Sign Language from their cell phone or tablet as they watch the movie. Nickelodeon Latin America and joined this initiative dedicated to children with visual / hearing disabilities.
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The services are only available for Mexican Sign Language and Spanish at this time, and “A Lesson in ” is one of the titles you can watch right now. Download the app, synchronize it and watch the story of Luna, a girl who wanted to be a ian.
With facilities that mimic the production pipeline from PIXAR Studios, and located at MDC’s Wolfson Campus, the Miami Animation and Gaming International Complex () offers students an intensive, hands-on two-year program to develop skills in modeling, lighting, motion, sound, and storytelling. The program also provides an opportunity to gain command of the technical skills required in today’s highly competitive animation industry. bridges the gap in affordability and accessibility, providing quality programming and the very best facilities at a fraction of the cost compared to private competitors. For more information, visit .Allison Abbate is an executive vice president at Warner Animation Group. Prior to assuming her post at WAG, Abbate was an executive producer on the global blockbuster The LEGO® Movie, and a producer on Tim Burton’s Frankenweenie and Corpse Bride, Wes Anderson’s Fantastic Mr. Fox, and Brad Bird’s Iron Giant.
Born and raised in New York, IndieWire Editor at Large Anne Thompson has been a contributor to the New York Times, Washington Post, The Observer, and Wired. She has served as film columnist at Variety and deputy editor of Variety.com. Anne was the Deputy Film Editor at The Hollywood Reporter, the West Coast Editor of Premiere, a Senior Writer at Entertainment Weekly, and West Coast Editor for Film Comment.
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Carolyn Giardina is Tech Editor at The Hollywood Reporter and writes its Behind the Screen blog. In 2015, Carolyn was presented American Cinema Editors’ Robert Wise Award, which recognizes a journalist for contributions to film editing. She was the 2011 recipient of the International Cinematographers Guild’s Technicolor William A. Fraker Award for journalistic contributions to cinematography.
Golden Globe® winner and two-time Academy Award® nominee Dean DeBlois is best known for writing, directing, and executive producing 2010’s How To Train Your Dragon and its 2014 sequel. He is currently reprising those roles on How to Train Your Dragon: The Hidden World (2019), the final installment of the trilogy and culmination of one […]
Henry Selick is best known as the writer/director of the Oscar-nominated stop-motion animated feature Coraline, as well as the director of James and the Giant Peach and The Nightmare Before Christmas. While he has made films using hand-drawn, cut-out and C.G. animation and live-action, his favorite medium is stop-motion where
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